For the Culture, By the Culture.

For the Culture, By the Culture.

Celebrating and serving the diverse beauty of the African diaspora.

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Beauty that speaks your skin's language.

Beauty that speaks your skin's language.

Curated products. Honest reviews. A safe space for Africans to find beauty that works.

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Curation Over Clutter.

Curation Over Clutter.

Every product earns its place. We test everything so you don't have to.

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The Mirror Series

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Why TAD Exists

We built TAD because we were tired of guessing.

Because African skin deserves more than "one-size-fits-all."

Because your beauty isn't an afterthought - it's the blueprint.

TAD is not just another beauty store. It's a movement. Built by a community that's tired of hype and hungry for results.

We're not just selling beauty.
We're building a tribe.

For Customers

Join the #TADTribe. Share your reviews, join live sessions, attend beauty meetups, and help shape what gets stocked.

Join the Tribe

For Creators & Influencers

We don't care how many followers you have. We care if you care. Want to collaborate, create content, or test unreleased products?

For Educators & Experts

Got beauty knowledge rooted in Africa? Want to teach a class or co-host a live session? Let's talk.

Before You Buy – How to Know Your Skin Type (and Why It Matters)

Ever wondered why that “miracle” cream your friend swears by doesn’t work for you? It’s simple — skincare isn’t one-size-fits-all.

  • Wash your face and pat dry.
  • Wait 30 minutes without applying anything.
  • If your skin feels tight → Dry skin.
  • If it looks shiny → Oily skin.
  • If only your T-zone is shiny → Combination skin.
  • If it feels fine → Normal skin.

When you know your skin type, you’ll avoid wasted money and irritation — and pick products that actually work.

Makeup 101 – 5 Questions to Ask Before Your Next Buy

We’ve all been guilty of buying makeup just because it looked good on someone else. Before you add that product to your cart, ask yourself:

  • Does the shade match my undertone?
  • Does it work for my skin type?
  • What’s the coverage and finish I want?
  • How long will it last in my routine?
  • Is it safe and still within expiry?

These simple checks save you money and prevent “regret buys.”

Healthy Hair Starts Here – Choosing the Right Products for Your Hair Type

Haircare works best when you understand your hair’s needs — especially porosity (how your hair absorbs moisture).

Quick porosity test: Drop a strand of clean hair in a glass of water.

  • Sinks fast → High porosity (needs moisture retention)
  • Floats halfway → Medium porosity (balanced care)
  • Floats on top → Low porosity (needs light, absorbing products)

Once you know this, picking the right shampoo, conditioner, and treatments becomes easy.

Work With Us

For Brands

Want to get your product in front of a powerful, growing African audience that actually cares? We curate. We test. We spotlight what works.

Apply to Partner with TAD
Brands
Creators

For Creators

You love beauty. You tell the truth. You create for the culture. TAD is your home.

Join the Creator Program

Be the first to know.

Get early access to drops, reviews, and skin education straight from the TAD tribe.